AKMERMER, B. The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry. 2022. In Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices , IGI GLOBAL, Hershey, 289-309.

AKMERMER, B., (2022). The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices (pp.289-309), Hershey: IGI GLOBAL.

AKMERMER, BİLGEN. "The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry." In Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices , 289-309. Hershey: IGI GLOBAL, 2022

AKMERMER, BİLGEN. "The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry." Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices , IGI GLOBAL, 2022, pp.289-309.

AKMERMER, B. (2022) "The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry", Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices . Hershey: IGI GLOBAL.

@bookchapter{bookchapter, author ={BİLGEN AKMERMER}, chaptertitle={The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry}, booktitle={ Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices}, publisher={IGI GLOBAL}, city={Hershey},year={2022} }