ŞAHİN BAŞFIRINCI, Ç. And ÇİLİNGİR, Z. 2015. "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need. Journal of Social and Administrative Sciences , vol.2, no.3 , 108-131.

ŞAHİN BAŞFIRINCI, Ç., & ÇİLİNGİR, Z., (2015). "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need. Journal of Social and Administrative Sciences , vol.2, no.3, 108-131.

ŞAHİN BAŞFIRINCI, ÇİĞDEM, And ZUHAL ÇİLİNGİR. ""Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences , vol.2, no.3, 108-131, 2015

ŞAHİN BAŞFIRINCI, ÇİĞDEM Ş. And ÇİLİNGİR, ZUHAL. ""Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need." Journal of Social and Administrative Sciences , vol.2, no.3, pp.108-131, 2015

ŞAHİN BAŞFIRINCI, Ç. And ÇİLİNGİR, Z. (2015) . ""Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need." Journal of Social and Administrative Sciences , vol.2, no.3, pp.108-131.

@article{article, author={ÇİĞDEM ŞAHİN BAŞFIRINCI And author={ZUHAL ÇİLİNGİR}, title={"Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need}, journal={Journal of Social and Administrative Sciences}, year=2015, pages={108-131} }