Universal "memes" of the global style in architecture and the problems of identity and place

Creative Commons License

ERBAY M., Gur S. O.

SCIENTIFIC RESEARCH AND ESSAYS, vol.5, no.11, pp.1357-1369, 2010 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 5 Issue: 11
  • Publication Date: 2010
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.1357-1369
  • Karadeniz Technical University Affiliated: Yes


This article deals with form and form elements in architecture as bearers of societal meaning and symbols of identity. Form is predicated upon triangular relationships of society, individual and building. Society is premised upon a dialogue on globalism vs. regionalism. Place is described as strong identity read through symbolic details, and architectural form as a holistic entity composed of mass/volume relations, formats, details and ornamentations. It criticizes the present state of architecture discipline on the grounds that forms are rapidly globalizing to the extent of loosing their authentic meanings. It renders the results of an extensive survey on the global forms, formats and architectonic details of the recent architectural trends which nullify any societal or existential meaning whatsoever and it re-claims identity and place on primordial and perennial grounds.