The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances


İLHAN NAS T.

JOURNAL OF EUROPEAN MARKETING, vol.19, no.1, pp.31-54, 2010 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 19 Issue: 1
  • Publication Date: 2010
  • Title of Journal : JOURNAL OF EUROPEAN MARKETING
  • Page Numbers: pp.31-54