Research Information System
Innovative Marketing, vol.1, no.2, pp.106-120, 2005 (Scopus)
The aim of the paper is to investigate the determinants of firm’s export performance. For this reason, a proposed model was developed based on the export performance literature. To test the model with LISREL’s structural equation modeling techniques data from 160 Turkish industrial firms were used. The results of the test showed us that the environmental and managerial factors and export marketing strategies had a substantial impact on the firm export performance as measured by export intensity and expectations materialization. Further, this study maintained that firm’s demographic characteristics not seem to be an important determinant of export performance.