Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior onElectronic Platforms
in: Handbook Of Research On Effective Marketing In Contemporary Globalism, Christiansen, B., Yıldız, S., Yıldız, E.,, Editor, IGI Global, New York, pp.223-276, 2014
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2014
- Publisher: IGI Global
- City: New York
- Page Numbers: pp.223-276
- Editors: Christiansen, B., Yıldız, S., Yıldız, E.,, Editor
- Karadeniz Technical University Affiliated: Yes