Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior onElectronic Platforms


YILDIZ E., AYYILDIZ H.

in: Handbook Of Research On Effective Marketing In Contemporary Globalism, Christiansen, B., Yıldız, S., Yıldız, E.,, Editor, IGI Global, New York, pp.223-276, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: IGI Global
  • City: New York
  • Page Numbers: pp.223-276
  • Editors: Christiansen, B., Yıldız, S., Yıldız, E.,, Editor
  • Karadeniz Technical University Affiliated: Yes