MILLI FOLKLOR, no.93, pp.220-233, 2012 (AHCI)
In this study we focus on word patterns, idioms, termings shortly series languages mostly used in TV series and turned into everyday language habits. The influence of TV on everyday language practices of Turkish society was studied through TV series. We try to measure the contribution of the media to the language games which is understood by Wittgenstein as tools which enhance the content of the language. To find how much university students use the popular language which is created by media through TV series, we tried to answer the question that "how does the language created by TV series effect everyday language practices of university students". Within this framework, a survey with 16 questions was applied to 343 communication faculty students who were selected by random sampling technique. We find as the result of the research that university students know the language created by TV series very well. But they say that to put distance between popular language of TV series, they don't join language games so much. However we find that, when individuals show their ideas and feelings they use communication routines composed of short and plain statements which they borrowed from the media.