Akademik Veri Yönetim Sistemi
Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, cilt.16, sa.4, ss.1158-1168, 2023 (Hakemli Dergi)
In today's online social networking environments, especially in sharing ideas, Twitter plays a leading role as one of the popular social sharing and interaction platforms all over the world. In many fields (politics, education, health, etc.), social media analysis is effectively utilized in research conducted to determine social priorities and trends. The aim of this study, which was carried out in a similar context, is to determine the priorities and criteria of university candidate students in their university preferences by analyzing social media data. In our country, during university preference periods, there is an effective information sharing and guidance among university candidates through social networks. In this study, the tweets shared on the Twitter platform about university preferences were analyzed with the structural topic model algorithm and prominent themes and trends were determined. As a result of this experimental analysis, 23 topics were discovered that reveal the interests and tendencies of prospective students in their preferences. Percentage rates and keyword groups were also calculated for these topics. According to the findings, the top five topics that determine the preferences of the candidate students were identified as “Entrance Exam (YKS)”, “Job Oppurtunities”, “Information Services”, “Educational Quality”, and “Study Abroad (Erasmus, Farabi)”. It is envisaged that the findings will be a guide in understanding the preference tendencies of the candidate students and determining the future strategies of the universities.