1. Uluslararası Sosyal ve Beşeri Bilimler Araştırmaları Sempozyumunda (USBBAS) , Trabzon, Turkey, 1 - 03 July 2020, pp.1
Worldwide supremacy of English language has manifested itself in every facets of life from art to business. Brand names, window displays, billboards and advertisements are among the basic manifestations of English language dominance in business context. As an encompassing sign of English language, business naming practice in a Turkish local context is taken into consideration in the current study. It has been observed that while many owners tend to prefer English or Englishized Turkish names for their business, several of them seem to resist this tendency by preferring original Turkish local names. The study aims to reveal and compare the reasons behind the business naming preferences of thesetwo parties (those who prefer foreign names and who prefer local names) by focusing on university district of a city, a touristic spot located on north-eastern part of Turkey. To this end, the study employs observations, field notes, and interviews as data collection instruments. The findings will be discussed at the conference session.