Türkiye’de Sosyal ve Dijital Girişimcilik: Veri Kazıma Teknikleriyle Kitle Fonlaması Platformlarının İçerik Analizi


KILINÇ M., AYDIN C., TARHAN Ç.

Acta Infologica, cilt.0, sa.1, 2022 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 0 Sayı: 1
  • Basım Tarihi: 2022
  • Doi Numarası: 10.26650/acin.997640
  • Dergi Adı: Acta Infologica
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Karadeniz Teknik Üniversitesi Adresli: Evet

Özet

The crowdfunding (CF) model, which is presented as a new generation entrepreneurship model in the digitalizing world, provides great benefits in realizing business ideas. Many platforms have been established in Turkey as well as abroad for CF, which has become popular with the increase in user interest over time. The use of the funds collected on the established web platforms by the project creators depends on the success of the project. Since the success of the projects has an important place for the CF ecosystem, the distributions by category, distribution by funding, distribution by attributes, distributions according to locations were revealed by performing a success analysis according to platforms in the study. In this direction, the 1635 CF projects operating in Turkey on Fongogo, Crowdfon, Bulu & scedil;um, Fonbulucu, Ar & imath;kovan & imath;, Ideanest platforms, together with their features and meta fields, were collected using data scraping techniques and analyzed using content analysis method. According to the results of the study, the success rate of project campaigns in the crowdfunding ecosystem in Turkey, which has a value of approximately 21 million TL, is 23.18%. The projects are mostly published in the categories of technology, culture-art and film-video-photo, with the most successful category being the category of film-video-photo with 34.36%. When the projects are evaluated according to their locations, the most successful region is the Marmara region with a success rate of 30.25%. In addition, supporters provide an average of 530 TL in funds for the realization of a project, and approximately 55,000 TL in funds per successful project. The findings show that the number of projects and users on CF platforms in Turkey has increased compared to the past, but the success rate has decreased noticeably. Therefore, recommendations for CF platforms are discussed in the study.