Akademik Veri Yönetim Sistemi
MILLI FOLKLOR, sa.113, ss.17-27, 2017 (AHCI)
It is a well known fact that financial, political, social and cultural developments, and their results have an effect on the language and the meaning of words are affected by the changes in society. Turkey changed its economy into free market in the 1980s, which has resulted in radical changes in society. The search for creating a modern society has resulted in an increase in consumption, and that notion, with the support of the mass media, has turned out to be the meaning of life and the true measure of happiness. Along with other elements, proverbs which feed on factors forming society, which show the initial phases of its formation as well as its transformation, and which have a folkloric value are one of those components that reflect the changes in the daily life obviously. In this study, it was assumed that consumption-oriented perception of life, in other words, lifestyle based on pragmatist philosophy has also changed the proverbs, and they were critically analyzed to figure out the reflections of social changes based on consumption. Accordingly, the samples of the study consisted of sayings which have changed over time according to the conditions of the present day, which reflect consumption and chang-" ing values, which are available online, and which are called anti-proverb. Revealing changes in the society by analyzing proverbs that have been changed within the framework of the ideologies which were formed in people's minds going through a cognitive filtering was the purpose of this study. Critical discourse analysis was used to understand certain social facts such as power, authority, class distinction, transformation, race, interest and custom etc., and how they are processed in the social order by means of language. Changed parts of the proverbs are significant not only because they reflect absence of a social consciousness, and show the emphasis on value judgment like individualism and interest, and they also piove the relationship between discourse and ideology.