Multiple Criteria Decision-Making Approach for The Evaluation of IT Investments in CRM Projects


AR İ. M., BAKİ B.

4th International Conference on Business, Management and Economics,, İzmir, Turkey, 5 - 07 June 2008, pp.63-72

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.63-72
  • Karadeniz Technical University Affiliated: Yes