Criticizing Brands by using their own Advertisements in the Social Media: Advertisements Adapted by Consumers as a New Form of Consumer Response

ŞAHİN BAŞFIRINCI Ç., ŞENER G.

III. International New Media Conference, İstanbul, Turkey, 20 - 21 April 2017, pp.47-76, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.47-76
• Karadeniz Technical University Affiliated: Yes