Effect of brand origin on brand personality perceptions: An empirical analysis from Turkey

Basfirinci C.

Asia Pacific Journal of Marketing and Logistics, vol.25, no.4, pp.539-560, 2013 (SSCI, Scopus)

• Publication Type: Article / Article
• Volume: 25 Issue: 4
• Publication Date: 2013
• Doi Number: 10.1108/apjml-09-2012-0089
• Journal Name: Asia Pacific Journal of Marketing and Logistics
• Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, INSPEC
• Page Numbers: pp.539-560
• Karadeniz Technical University Affiliated: No