The study consists of two parts. One part deals with recreation and vacation demands; the other investigates the relationship between recreation demand and some natural landscape elements preferred in the eastern Black Sea coastal zone of Turkey, which has traditionally a rich recreational culture. Home interview surveys were conducted during the summer of 1992. The recreation demand of the study area has been found to be 89.3% including potential demand. The landscape element ''sea and seaside'' preferred for recreation has been rated the highest in all groups of each of the five variables, namely, age, education, income, occupation, and marital status. The research reported here represents an empirical contribution to the field of landscape preference studies for recreation, especially in the developing countries.