Is There Any Connection/Relation Between Ad Creativity and "Old Brain"?: Analyzing Awarded Adevertisements Through Neuromarketing

ŞENER G., Topuz Savaş A.

The European Business and Management Conference, Brighton, United Kingdom, 3 - 06 July 2014, pp.37-48

  • Publication Type: Conference Paper / Full Text
  • City: Brighton
  • Country: United Kingdom
  • Page Numbers: pp.37-48
  • Karadeniz Technical University Affiliated: Yes