Is There Any Connection/Relation Between Ad Creativity and "Old Brain"?: Analyzing Awarded Adevertisements Through Neuromarketing
Copy For Citation
ŞENER G., Topuz Savaş A.
The European Business and Management Conference, Brighton, United Kingdom, 3 - 06 July 2014, pp.37-48
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Publication Type:
Conference Paper / Full Text
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City:
Brighton
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Country:
United Kingdom
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Page Numbers:
pp.37-48
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Karadeniz Technical University Affiliated:
Yes