Is There Any Connection/Relation Between Ad Creativity and "Old Brain"?: Analyzing Awarded Adevertisements Through Neuromarketing
The European Business and Management Conference, Brighton, United Kingdom, 3 - 06 July 2014, pp.37-48, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Brighton
- Country: United Kingdom
- Page Numbers: pp.37-48
- Karadeniz Technical University Affiliated: Yes