Is Advertisement Really Dead?


ŞAHİN BAŞFIRINCI Ç., Şener G.

in: Marketing Management in Turkey, Öztürkcan, S., Yolbulan Okan, A. , Editor, Emerald Publishing, London, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Emerald Publishing
  • City: London
  • Editors: Öztürkcan, S., Yolbulan Okan, A. , Editor