A comparative analysis of web-based corporate mission statements

Akbulut E., Bayram Y.

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.5, sa.23, ss.10014-10022, 2011 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 5 Sayı: 23
  • Basım Tarihi: 2011
  • Dergi Adı: AFRICAN JOURNAL OF BUSINESS MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), IBZ Online, Index Islamicus
  • Sayfa Sayıları: ss.10014-10022
  • Karadeniz Teknik Üniversitesi Adresli: Evet

Özet

This study aims to identify the nature of the mission statements of the largest companies in Turkey and around the world and to analyse these statements in a comparative fashion. To that end the web-based mission statements of companies have been examined according to a content analysis method with three distinct criteria, which are used frequently in the literature. In order to determine whether there is a difference in the nature of the mission statements according to where the companies are located, independent groups t-test has been applied. As a result of this study it has been determined that all the companies utilize relatively qualified mission statements and that there is no significant difference between them.