The Effects Of Digital Marketing Capabilities and Organisational Innovation On Competitive Advantages of Smes.

Kalaycıoğlu O.

III. Uluslararası İktisadi ve İdari Bilimler Kongresi, Bingöl, Turkey, 22 - 23 May 2025, pp.763, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Bingöl
• Country: Turkey
• Page Numbers: pp.763
• Karadeniz Technical University Affiliated: Yes