The impact of Product-Country-Image (PCI) on consumers’ behavioural intentions: A conjoint analysis of Swedish and Dutch Consumers’ perception of Turkish Products

AYYILDIZ H., BİLGİN TURNA G., ERİŞ N. Ö.

European Journal Of Research On Education, pp.106-118, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2013
  • Journal Name: European Journal Of Research On Education
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.106-118
  • Karadeniz Technical University Affiliated: Yes