Effects of Image and Advertising Effıciency on Customer Loyalty and Antecendents of Loyalty: Turkish Banks Sample

ER B., AYYILDIZ H., CENGİZ E.

Banks and Banks Systems, vol.2, no.1, pp.56-83, 2007 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 1
  • Publication Date: 2007
  • Journal Name: Banks and Banks Systems
  • Journal Indexes: EconLit
  • Page Numbers: pp.56-83
  • Karadeniz Technical University Affiliated: Yes