The expected duration of human life is increased all over the world with the opportunities provided by the scientific and technological advances in the fields of medical science and health care. This increase in average life expectancy has become a social problem as a result of industrial revolution's effects on social life. It's transitioned from agricultural society to industrial society because of the effects of industrialization and urbanization has become the new field of social structure as a result of this. As the result of urbanization, "individual-oriented life" has become a new life style. Large family organizations of the past and tradition-bound life styles are left behind. As the result of this, old people suffered the loss of role of being elder. The physical conditions caused by the elderliness, the old individual who can't participate in this system are pushed out of this order (system) and how old people. The old individual who is seen as passive and only a consumer loses his/her position of being a status symbol in the traditional family model and also his/her authority. Media served as a dynamo for this change. In this study, it's dealed with the position of elderliness in Turkish culture and examined "ageism" that is the name of elderliness studies within the extent of the effect of changing social structure and how old people are presented on television and newspaper ads.The position of elderliness in Turkish society is respected, honored and tranmitter of tradition. In this reseach, the changes of this position analysed in the context of media's role. As a result, it is seen that elderliness began to feature on media in a negative image and as an isolation of traditional values of Turkish culture, commonly.