Chapter 8: Marketing Approach for Non-Profit Organizations


AYYILDIZ H. , AKMERMER B., AKYÜZ A. M.

in: Handbook of Research on Managerial Solutions in Non Profit Organizations, Vojko Potocan (University of Maribor, Slovenia), Mustafa C. Ünğan (Sakarya University, Turkey) and Zlatko Nedelko (University of Maribor, Slovenia), Editor, IGI GLOBAL, Hershey,PA, pp.156-181, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: IGI GLOBAL
  • City: Hershey,PA
  • Page Numbers: pp.156-181
  • Editors: Vojko Potocan (University of Maribor, Slovenia), Mustafa C. Ünğan (Sakarya University, Turkey) and Zlatko Nedelko (University of Maribor, Slovenia), Editor