REKLAMDA PARODİ KULLANIMININ MARKA İMAJINA ETKİSİ

DERELİ A. B., TOSUN N. B.

ÖNERİ DERGİSİ, vol.12, no.46, pp.321-338, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 12 Issue: 46
• Publication Date: 2016
• Journal Name: ÖNERİ DERGİSİ
• Journal Indexes: Other Indexes
• Page Numbers: pp.321-338
• Open Archive Collection: AVESIS Open Access Collection
• Karadeniz Technical University Affiliated: No