REKLAMDA PARODİ KULLANIMININ MARKA İMAJINA ETKİSİ


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DERELİ A. B. , TOSUN N. B.

ÖNERİ DERGİSİ, vol.12, no.46, pp.321-338, 2016 (International Refereed University Journal)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 46
  • Publication Date: 2016
  • Title of Journal : ÖNERİ DERGİSİ
  • Page Numbers: pp.321-338