From Experience to Meaning: Phenomenological Insights into Virtual Influencer Perceptions

BAHÇEKAPILI E., DEMİR F., Erdem Ş.

Strategic Business Research, 2026 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2026
• Doi Number: 10.1016/j.sbr.2026.100081
• Journal Name: Strategic Business Research
• Karadeniz Technical University Affiliated: Yes