The Impact Of Product-Country Image (PCI) On Consumers’ Behavioral Intentions: A Conjoint Analysis Of Swedish and Dutch Consumers’ Perception Of Turkish Products | AVESİS

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The Impact Of Product-Country Image (PCI) On Consumers’ Behavioral Intentions: A Conjoint Analysis Of Swedish and Dutch Consumers’ Perception Of Turkish Products

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AYYILDIZ H., Bilgin Turna G.

European Conference on Social and Behavioral Sciences, İstanbul, Turkey, 6 - 08 June 2013, pp.106-118

Publication Type: Conference Paper / Full Text
City: İstanbul
Country: Turkey
Page Numbers: pp.106-118
Karadeniz Technical University Affiliated: Yes