The Impact Of Product-Country Image (PCI) On Consumers’ Behavioral Intentions: A Conjoint Analysis Of Swedish and Dutch Consumers’ Perception Of Turkish Products
European Conference on Social and Behavioral Sciences, İstanbul, Turkey, 6 - 08 June 2013, pp.106-118, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.106-118
- Karadeniz Technical University Affiliated: Yes