The Impact Of Product-Country Image (PCI) On Consumers’ Behavioral Intentions: A Conjoint Analysis Of Swedish and Dutch Consumers’ Perception Of Turkish Products

AYYILDIZ H., Bilgin Turna G.

European Conference on Social and Behavioral Sciences, İstanbul, Turkey, 6 - 08 June 2013, pp.106-118

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.106-118
  • Karadeniz Technical University Affiliated: Yes