Marketing Approach for Non-Profit Organizations


AYYILDIZ H., AKMERMER B., AKYÜZ A. M.

in: Handbook of Research on Managerial Solutions in Non Profit Organizations, Vojko Potocan, Mustafa C. Üngan, Zlatko Nedelko, Editor, IGI-Global, Hershey PA, pp.156-181, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: IGI-Global
  • City: Hershey PA
  • Page Numbers: pp.156-181
  • Editors: Vojko Potocan, Mustafa C. Üngan, Zlatko Nedelko, Editor