Electronic Word-of-Mouth: Factors Affecting Consumer Review Writing Behavior on Electronic Platforms


AYYILDIZ H., Yıldız E.

in: Handbook Of Research On Effective Marketing In Contemporary Globalism, Christiansen, B., Yıldız, S., Yıldız, E., Editor, Igı Global Publications, Newyork, pp.223-276, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: Igı Global Publications
  • City: Newyork
  • Page Numbers: pp.223-276
  • Editors: Christiansen, B., Yıldız, S., Yıldız, E., Editor
  • Karadeniz Technical University Affiliated: Yes