The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers' Product Evaluation


Cilingir Z. , Basfirinci C.

Journal of International Consumer Marketing, vol.26, no.4, pp.284-310, 2014 (Journal Indexed in SCI Expanded) identifier

  • Publication Type: Article / Article
  • Volume: 26 Issue: 4
  • Publication Date: 2014
  • Doi Number: 10.1080/08961530.2014.916189
  • Title of Journal : Journal of International Consumer Marketing
  • Page Numbers: pp.284-310