Youtube Vloggers in Content Marketing as An Innovative Marketing Method: A Research on Personal Care Products

DİŞLİ BAYRAKTAR E., KUTLU D., AYYILDIZ H.

Innovation and Global Issues in Social Sciences, Antalya, Turkey, 27 - 29 April 2017, pp.365-380, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Antalya
• Country: Turkey
• Page Numbers: pp.365-380
• Karadeniz Technical University Affiliated: Yes