A Study on the Prime Time Television Advertorial in India


TAM M. S., BABACAN K.

in: Handbook of Research on Global Perspectives on International Advertising, İpek Krom, Editor, IGI GLOBAL, Pennsylvania, pp.123-142, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI GLOBAL
  • City: Pennsylvania
  • Page Numbers: pp.123-142
  • Editors: İpek Krom, Editor
  • Karadeniz Technical University Affiliated: Yes