Research Information System
SELCUK UNIVERSITESI EDEBIYAT FAKULTESI DERGISI-SELCUK UNIVERSITY JOURNAL OF FACULTY OF LETTERS, vol.46, pp.237-258, 2021 (ESCI)
Correspondingly, contemporary industrial production has been recently criticized for not being able to provide assurance. The contemporary world population is mobilized by factors with wide-ranging impacts, such as education, migration, and tourism. In this context, the problem of the coexistence of members of different religions and the translation of religious demands by the secular system has come to the fore. In this study, halal demand revealed by demographic mobility, and conscious consumption, and the power of activist attitudes based on these demands to shape the market are discussed. The data of the relevant literature were examined by the documentation method. Thus, MSA National's halal food discourse was analyzed based on Goffman's discourse analysis approach. The main discourse of the association, which is based on a paradigm of representation, is based on the demand for a Muslim-friendly campus for the comfort of Muslim students on campus. As a result, it has been determined that these macro factors are effective on identity and market. Therefore, it is understood that food culture occupies an important place in digital activism. The activist attitude in the politics of daily life is exhibited especially by Muslim subjects who are in a minority position. Essentially, it can be observed in every social pattern.