The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances
JOURNAL OF EUROPEAN MARKETING, vol.19, no.1, pp.31-54, 2010 (Scopus)
- Publication Type: Article / Article
- Volume: 19 Issue: 1
- Publication Date: 2010
- Journal Name: JOURNAL OF EUROPEAN MARKETING
- Journal Indexes: Scopus
- Page Numbers: pp.31-54
- Karadeniz Technical University Affiliated: No