The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances | AVESİS

Karadeniz Technical University Research Information System

The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances

Copy For Citation

JOURNAL OF EUROPEAN MARKETING, vol.19, no.1, pp.31-54, 2010 (Scopus)

Publication Type: Article / Article
Volume: 19 Issue: 1
Publication Date: 2010
Journal Name: JOURNAL OF EUROPEAN MARKETING
Journal Indexes: Scopus
Page Numbers: pp.31-54
Karadeniz Technical University Affiliated: No