The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances | AVESİS

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The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances

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JOURNAL OF EUROPEAN MARKETING, vol.19, no.1, pp.31-54, 2010 (Scopus)

Publication Type: Article / Article
Volume: 19 Issue: 1
Publication Date: 2010
Journal Name: JOURNAL OF EUROPEAN MARKETING
Journal Indexes: Scopus
Page Numbers: pp.31-54
Karadeniz Technical University Affiliated: Yes