The Cross-Cultural Transfer of the Organizational Culture Developed within Multinational Enterprises Towards Their Strategic Alliances
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İLHAN NAS T.
JOURNAL OF EUROPEAN MARKETING, vol.19, no.1, pp.31-54, 2010 (Scopus)
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Publication Type:
Article / Article
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Volume:
19
Issue:
1
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Publication Date:
2010
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Journal Name:
JOURNAL OF EUROPEAN MARKETING
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Journal Indexes:
Scopus
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Page Numbers:
pp.31-54
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Karadeniz Technical University Affiliated:
No