CRM and Marketing Analytics


ÖNER S. C., IŞIK Y., KAZDALOĞLU A. E., MURAT M., Kalaycı T. A., ÇETİN YILDIZ K., ...More

in: Business Analytics for Professionals, , Editor, Springer Nature, İstanbul, pp.345-352, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Springer Nature
  • City: İstanbul
  • Page Numbers: pp.345-352
  • Editors: , Editor
  • Karadeniz Technical University Affiliated: Yes