The Brand and Sensation Relation as a Spatial Tracking in Shopping Malls


ÖZTÜRK A., DURMUŞ ÖZTÜRK S.

ICONARP International Journal of Architecture and Planning, vol.8, no.1, pp.821-844, 2020 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 8 Issue: 1
  • Publication Date: 2020
  • Doi Number: 10.15320/iconarp.2020.138
  • Journal Name: ICONARP International Journal of Architecture and Planning
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.821-844
  • Keywords: Architecture, space, scent, spatial sensation, brand, AMBIENT SCENT, MEMORY, ODOR, IMPACT
  • Karadeniz Technical University Affiliated: Yes

Abstract

Purpose