Music Genre as a Marketing Communication Tool: A Study on Drinks Market in Turkey


Journal of Euromarketing, no.19, pp.247-268, 2010 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2010
  • Journal Name: Journal of Euromarketing
  • Journal Indexes: Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete, Sociological abstracts
  • Page Numbers: pp.247-268
  • Karadeniz Technical University Affiliated: No