Ambush Marketing: A Research to Specify Consumer’s Knowledge About Ambush Marketing
What Others Manifest? The World Economy in the Theoretical Turbulence of Global Financial Crisis, Gümüşhane, Turkey, 3 - 05 June 2010, pp.269-281, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Gümüşhane
- Country: Turkey
- Page Numbers: pp.269-281
- Karadeniz Technical University Affiliated: Yes