Ambush Marketing: A Research to Specify Consumer’s Knowledge About Ambush Marketing

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Copy For Citation

AYYILDIZ H., Yıldız E.

What Others Manifest? The World Economy in the Theoretical Turbulence of Global Financial Crisis, Gümüşhane, Turkey, 3 - 05 June 2010, pp.269-281

• Publication Type: Conference Paper / Full Text
• City: Gümüşhane
• Country: Turkey
• Page Numbers: pp.269-281
• Karadeniz Technical University Affiliated: Yes