A Qualitative Study about the Role of Brand User Stereotypes on Advertising

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ŞAHİN BAŞFIRINCI Ç.

ULUSLARARASI İKTİSADİ VE İDARİ İNCELEMELER DERGİSİ, no.13, pp.57-74, 2014 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2014
• Journal Name: ULUSLARARASI İKTİSADİ VE İDARİ İNCELEMELER DERGİSİ
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.57-74
• Karadeniz Technical University Affiliated: No