A Qualitative Study about the Role of Brand User Stereotypes on Advertising
ULUSLARARASI İKTİSADİ VE İDARİ İNCELEMELER DERGİSİ, no.13, pp.57-74, 2014 (TRDizin)
- Publication Type: Article / Article
- Publication Date: 2014
- Journal Name: ULUSLARARASI İKTİSADİ VE İDARİ İNCELEMELER DERGİSİ
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.57-74
- Karadeniz Technical University Affiliated: No