Dijital Tüketimde Marka Tutumu: Sporcu Öğrencilerin Marka Tutumlarının Dijital Spor Ürünü Satın Alma Niyetine Etkisi

GAYRETLİ Z.

AKDENIZ SPOR BILIMLERI DERGISI = YALOVA UNIVERSITY JOURNAL OF SPORTS SCIENCES, vol.5, no.1, pp.430-442, 2026 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 1
• Publication Date: 2026
• Doi Number: 10.70007/yalovaspor.1872241
• Journal Name: AKDENIZ SPOR BILIMLERI DERGISI = YALOVA UNIVERSITY JOURNAL OF SPORTS SCIENCES
• Journal Indexes: Central & Eastern European Academic Source (CEEAS)
• Page Numbers: pp.430-442
• Karadeniz Technical University Affiliated: Yes