A Study on the Prime Time Television Advertorial in India

Creative Commons License

Babacan K.

in: HANDBOOK OF RESEARCH ON GLOBAL PERSPECTIVES ON INTERNATIONAL ADVERTISING, İpek Krom, Editor, IGI GLOBAL, Pennsylvania, pp.141-162, 2022

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2022
  • Publisher: IGI GLOBAL
  • City: Pennsylvania
  • Page Numbers: pp.141-162
  • Editors: İpek Krom, Editor
  • Karadeniz Technical University Affiliated: Yes