An Application of Integrating Servqual and Kano’s Model Into QFD For Logistics Services: A Case Study From Turkey


Baki B., Şahin Başfırıncı Ç., Çilingir Z., Ar İ. M.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, vol.21, no.1, pp.106-126, 2009 (SSCI)