Akademik Veri Yönetim Sistemi
The The 45th British Feeding and Drinking (BFDG) Group Annual Meeting, Leeds, İngiltere, 31 Mart - 01 Nisan 2021, cilt.169, ss.26
Meat consumption is thought to have a detrimental impact on
health and the planet. Therefore, a shift towards meat alternatives has
been recommended. To understand how meat substitutes are perceived,
we conducted two online studies. In Study 1, meat-eaters (N = 96) were
presented with six foods (meat, dairy and bakery foods) and rated pleasantness, fullness, satisfaction, healthiness, willingness to pay and disgust
on 100-mm visual analogue scales. For each food, slightly different images
were counterbalanced with three labels (‘conventional’, ‘plant-based’ and
‘cultured’ for meat products) with a short supporting narrative. Participants were allocated to one quadrant of a balanced design and rated the
conventional product and one of the alternatives. The plant-based burger
was rated as healthier than the conventional beef burger but there was no
difference in disgust. The cultured burger was not rated as healthier than
its conventional counterpart and it was expected to be more disgusting. In
Study 2 (during the COVID-19 pandemic), we repeated the Study 1 procedures in a new sample of meat eaters (N = 90). Attitudes towards the
plant-based burger showed similar pattern to Study 1. However, the
cultured beef burger was rated as healthier than its conventional counterpart and the differences in disgust were no longer observed. These
findings suggest that plant-based alternatives are acceptable to consumers
and cultured meat products have become more acceptable recently.