The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry

AKMERMER B.

in: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, Gökhan AKEL, Editor, IGI GLOBAL, Hershey, pp.289-309, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI GLOBAL
  • City: Hershey
  • Page Numbers: pp.289-309
  • Editors: Gökhan AKEL, Editor
  • Karadeniz Technical University Affiliated: No