The Phygital Experiential Marketing Practices: The Conceptual Framework and Applications for Tourism Industry
in: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, Gökhan AKEL, Editor, IGI GLOBAL, Hershey, pp.289-309, 2022
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2022
- Publisher: IGI GLOBAL
- City: Hershey
- Page Numbers: pp.289-309
- Editors: Gökhan AKEL, Editor
- Karadeniz Technical University Affiliated: No