"Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need

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Copy For Citation

ŞAHİN BAŞFIRINCI Ç., ÇİLİNGİR Z.

Journal of Social and Administrative Sciences, vol.2, no.3, pp.108-131, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 2 Issue: 3
• Publication Date: 2015
• Journal Name: Journal of Social and Administrative Sciences
• Journal Indexes: EconLit
• Page Numbers: pp.108-131
• Karadeniz Technical University Affiliated: Yes