"Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need


ŞAHİN BAŞFIRINCI Ç. , ÇİLİNGİR Z.

Journal of Social and Administrative Sciences, vol.2, no.3, pp.108-131, 2015 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 3
  • Publication Date: 2015
  • Title of Journal : Journal of Social and Administrative Sciences
  • Page Numbers: pp.108-131